Pressed on whether Facebook abused its users' trust, Mark Zuckerberg told journalist Steven Levy: 'I would actually argue that we have done privacy innovations.' Weeks later, Facebook announced a $5 billion settlement with the FTC over privacy violations.
In 2009, Mark Zuckerberg had a question for Facebook:"What do we want to be when we grow up?"
The indivisibility of the world's biggest social network from the Harvard dropout who created it is Levy's frame for understanding how Facebook got to where it is today. Levy traces the most pressing problems —"the disregard for privacy, the data bartering with developers, the reckless international expansion" — to the means by which Facebook pursued Zuckerberg's ambition of connecting everyone. He writes:
Still, Facebook's founder remains a cipher in a book that in many ways doubles as his biography. Levy describes his interests and his signature conversational tic: a silent, blank stare that one Facebook executive dubs"the eye of Sauron." At one point, Zuckerberg informs Levy,"I don't optimize for fun."
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