Facebook says it will publicly track political sponsored content
) will provide a way for people to track political sponsored content on Facebook and Instagram ahead of the U.S. presidential election, it said on Thursday.
In tweets sent by Facebook director of product management Rob Leathern, the company said it had added a new columnto its free social media tracking tool CrowdTangle to show sponsored content for the presidential candidates. In order to be shown in the new CrowdTangle column, influencers will have to use Facebook’s branded content tool, which allows them to more clearly tag in an official sub-header that the post is a paid partnership.
Facebook also said it was looking at how to increase transparency for branded content run from private accounts. Facebook requires accounts to be public to run branded content, but said it knows some accounts then switch to private.
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