Fashion’s Freshman Class, IPO Newbies in a Strange New World

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Fashion’s Freshman Class, IPO Newbies in a Strange New World
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The rush of offerings brought a record number of new faces to the public market, full of hope, promises of sustainability and new ideas.

The promise of a strong stock market has brought some of the most talked-about names in retail and fashion forward — including Warby Parker, Rent the Runway and Allbirds.

Lower-profile companies like Lulu’s Fashion Lounge and A.k.a. Brands have also come to market with a little less buzz but very digital approaches to retail.The next generation clearly has sustainability in its DNA, but it’s a still-developing part of the corporate lexicon and companies as they officially go to an IPO are still figuring out just how to talk about their methods and goals.

But the wording evolved in subsequent filings and a disclaimer was added that noted: “The Sustainability Principles and Objectives Framework, or the SPO Framework, is a new and untested framework, which was not developed solely by disinterested third parties, but rather was developed with input from Allbirds and other partners.

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