Shake Shack says participants will get 15% of their purchase back in the form of bitcoin, and the crypto promotion will last until mid-March.
authored by Ann-Marie Alcántara and Shake Shack explained the move is meant to lure younger customers.
Executives at the burger chain told Alcántara that while it’s looking to attract millennial and Gen Z-age customers, Shake Shack is also “interested in more cryptocurrency options.” The offer will give Shake Shack consumers the ability to receive 15% of their purchase back, but paid in bitcoin.
“You’re always trying to place your bets on those things that truly will be meaningful and not waste resources on the ones that won’t,” Livingston told Alcántara. “If we just started taking crypto right now at our kiosk, it would have very low adoption. But through someone like Cash App, who’s been promoting it, you will get some more people that want it and that also want to learn,” the Shake Shack CMO noted.
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