Born mechanized the Peeps process to make the popular marshmallow chicks.
Bob Born became Just Born’s president in 1959 and held the role for more than 30 years. He last visited the Just Born factory on Feb. 15, 2019, when the city of Bethlehem proclaimed the first day of the Easter season as “Bob Born Day.”
He spent most of his retirement in Florida, where he led a literacy program and enjoyed hobbies including photography. He was active until a few months before he died, when he had a difficult recovery after a hard fall. “Bob will be remembered as a tireless and passionate advocate for the candy industry and a wonderful supporter of our community,” said David Shaffer, co-CEO and chairman of Just Born, in a statement released by the company.
He is survived by his widow, Patricia; children Sara and Ross; five grandchildren and 12 great-grandchildren. His funeral will be private. If you purchase a product or register for an account through one of the links on our site, we may receive compensation.
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