Federal health officials on Thursday ordered Juul to pull its electronic cigarettes from the U.S. market. The announcement by the FDA is part of a sweeping review of e-cigarettes, which faced little regulation until recently.
In a statement, the FDA said Juul’s application left regulators with significant questions and didn’t include enough information to evaluate any potential risks. The agency said the company’s research included “insufficient and conflicting data” about things like potentially harmful chemicals leaching from Juul’s cartridges.
But industry players and anti-tobacco advocates have complained that those products account for just a tiny percent of the $6 billion vaping market in the U.S. The American Lung Association called Thursday’s decision “long overdue and most welcome,” and cited Juul for stoking youth vaping. The vaping issue took on new urgency in 2018 when Juul’s high-nicotine, fruity-flavored cartridges quickly became a nationwide craze among middle and high school students. The company faces a slew of federal and state investigations into its early marketing practices, which included distributing free Juul products at concerts and parties hosted by young influencers.
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