For her debut runway show, Felisha Noel inspired the crowd with her proud Caribbean roots.
. Over the years, Noel has cultivated a major group of supporters and fans of the brand, many of whom were present at the show. Guests trickled in with excitement as the sounds of crashing ocean waves played and a screen displaying palm trees and beaches was shown on the runway.
The start of the show was unlike any other. There was a celebratory spirit that lived in the room that not many shows have. The show started with a short film, which introduced the audience to a bit of Grenadian tradition and the collection, “Daughter of the Soil.” “In this video, we are using #JabJab culture as an artistic expression and metaphor to represent freedom and the struggle you endure on the path to becoming your true self,” Noel explained in. “It’s the struggle of all of us discovering ourselves and what we are made of and the beauty that is birthed in spite of.”
Daughter of the Soil is a tribute to becoming your authentic self, one that makes the ancestors proud. It was a chilling film to watch, but it set the tone for the show, and everyone knew from the get-go we were in for a celebration of Grenadian culture.
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