.Amazon wants shoppers to know who’s in charge.
The e-commerce giant has partnered with fashion designer Diane von Furstenberg during March, or Women’s History Month, for a new campaign: Amazon x #InCharge. The campaign highlights women-owned businesses, their products and shares stories of various female entrepreneurs across the Amazon eco-sphere.
“In Charge” T-shirts, designed by Diane von Furstenberg, are available exclusively on Amazon during Women’s History Month. Courtesy Brands like Piccolina, which does children’s wear; women’s ready-to-wear label N:philanthropy and vegan beauty brand OBIA Naturals.
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