Kevin O’Leary of ABC’s “Shark Tank” gets the vast majority of his investment returns from women-owned companies. In various interviews, O’Leary said that female entrepreneurs tend to start small and handle cash conservatively.
and develop employees to become leaders. “To truly empower employees, you need to make them leaders. You need to help them understand that it’s up to them to move from intention to action, while still providing the support they need to make this change.”
According to Guidant Financial, of the top three challenges for small business owners, 36% of female entrepreneurs found lack of capital or cash flow to be their top challenge, while 16% said it was marketing and advertising, and 14% struggled with time management. Bone says a founder can build a strong company and overcome challenges by hiring talent who can execute and make the right decisions.
“Making mistakes is part of the path, and the more willing you are to examine your motivations, what pushes your buttons and how you respond and react will help you grow further and faster,” says, a marketing expert who helps professionals and coaches launch their life’s work online. She believes that entrepreneurs can differentiate their ventures because they themselves are unique. “There is a distinction between being industry-proven practices and utilizing your individual success blueprint, with space for both. With the reach and scale of the internet today, you have the freedom to be who you are and be wildly successful doing it.”
“Effective marketing is establishing a connection as quickly as possible, showing you understand their problem and communicating what you stand for. You can’t do that unless you are clear on your DNA and why you exist.”
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