Ferrari's head of product marketing and marketing intelligence told an Australian magazine that the company's first EV will deliver 'authentic' sound.
The storied Italian marque wants enthusiasts to know that its first battery-powered model will be a true Prancing Horse. And just because the car won’t have a combustion engine under the hood doesn’t mean it won’t produce the same roar drivers have come to expect from the brand over the decades.
“Whenever we talk about a car, we talk about the driving thrills, which is a combination of power, force, weight, brakes sound,” the executive told the Australian publication. The marque isn’t interested in building a new kind of Ferrari, it wants to build the same, just with an electric powertrain. Because of this, drivers shouldn’t expect to see a huge jump in acceleration or power from the EV—at least not at first. Performance is important, but so are design, driving feel, and sound.
No matter what Ferrari’s EV sounds like, or how popular it ends up, the combustion engine’s days are not numbered in Maranello. In another interview with Australian website Car Expert, Caranado echoed previous comments made by product development head Gianmaria Fulgenzi that the company will keep putting V-12s in its cars as long as it is legally able to.Bryan Hood is a digital staff writer at Robb Report.
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