Fidelity Investments is seeking to engage people in the metaverse to learn about investing and the firm’s offerings such as exchange-traded funds.
Fidelity Investments is seeking to engage people in the metaverse so they can learn about investing and the firm’s offerings such as exchange-traded funds.
“We’re the first brokerage firm to develop this immersive educational experience” in the metaverse, said Kathryn Condon, Fidelity’s head of marketing channels and emerging platforms, in a phone interview. As “people learn best by doing,” Fidelity aims to create an “interactive” experience for those interested in learning about stocks, mutual funds and ETFs in an entertaining way in a virtual space, she said.
In Decentraland, investors may visit “The Fidelity Stack,” a building in the metaverse where they can hang out on a dance floor or explore different floors to learn about investing basics and the firm’s fund offerings, according to Condon. For example, they can find information on the new Fidelity Metaverse ETF , which will begin trading Thursday, she said.
“In this first launch, we do not have Fidelity representatives that will be in the experience,” Condon said, though they could “possibly” be included in the future.
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