It's a truth universally acknowledged yet little understood: Great epiphanies arrive in the shower.
Irving thinks that is because of flaws in experimental design. Many past studies have conflated mind wandering with boredom, when in reality, the generation of unusual ideas may require a subtle balance between free thinking and focused thinking.Irving."They were measuring how distracted the participants were."in 2015, for instance, found that when a person has too many thoughts unrelated to a task, it can make creative inspiration harder to come by.
Participants were then randomly assigned to one of two tasks. The first group was instructed to watch an engaging, three-minute-scene fromThe second group, meanwhile, watched a three-minute video of men folding laundry. The creativity of their responses was scored by researchers based on the number of ideas they generated, and the novelty of the ideas, based on originality.Ultimately, the authors found that during the engaging video, mind wandering was positively associated with more creative responses.
The second experiment repeated the first experiment among 118 participants, but this time, one half of the group was specifically told they would be returning to the original task after the video, while the other half was given only a 'vague' indication that this might occur.The results from the second experiment support the central findings from the first experiment.
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