Five Burning Questions: Billboard Staffers Discuss J Balvin and the Black Eyed Peas' 'RITMO' Hitting the Top 40

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Five Burning Questions: Billboard Staffers Discuss J Balvin and the Black Eyed Peas' 'RITMO' Hitting the Top 40
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See what our staffers have to say about JBALVIN and bep's RITMO hitting the top 40

1. After a steady climb, "RITMO" cracks the Hot 100's Top 40 for the first time this week -- its 12th frame on the chart. Why do you think it's been able to maintain this kind of momentum several months after its release?: I think it’s a mixture of curiosity, star power and box office gold. The Black Eyed Peas' last major hit was way back in 2011 with “Just Can Get Enough,” so ears perked just to hear what the heck the guys were planning to do with J Balvin -- a.k.a.

's Hot Dance Songs and Hot Latin Songs charts, certainly a rare combo -- and lack of similar competition is probably helping this one bubble up. It's also generally a little more winning than it initially lets on: Even once you get past the can't-miss sample, this song has hooks and charm to spare. : Well for one, J Balvin is always a force to be reckoned with.

3. It's the BEPs' first Hot 100 hit in close to a decade -- though in the decade before that, they were about as regular a presence on the chart as anyone. What's a Black Eyed Peas hit you still enthusiastically rep for in 2020?: I’m always here for a problematic bop, and 2005’s “My Humps” gets the most spins from me compared to the group’s other tunes. It’s a completely silly song about Fergie’s lady parts , but that’s where the charm lies.

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