After dominating the lion’s share of the last decade, hip-hop has been curiously absent from the top of both the Billboard 200 and the Hot 100 this year. We take a look at why.
It is well-known that hip-hop has reigned as the biggest commercial genre in the United States since 2018. Current tallies for this year show that the genre remains the country’s biggest music: In fact, R&B and hip-hop is up 6.3% in overall units this year compared to 2022. Nonetheless, it is slowly losing its dominance in terms of market share. R&B and hip-hop currently account for 26% of this year’s market share compared to 27.8% last year.
Given the increase in overall consumption units, however, this is really a case of hip-hop having less room to grow in comparison to other genres, because it has already been so dominant for such an extended period. When the exploding popularity of Afrobeats, regional Mexican, and K-pop are factored in, it is simply getting more difficult for hip-hop to remain unchallenged at the center of the conversation.
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