The NFL says it has a plan to grow its international business to $1 billion annually, and it involves the Olympics.
The NFL says it has a plan to grow its international business to $1 billion annually and attract its next set of fans.The league is pushing for flag football to be included in the 2028 Summer Olympics in Los Angeles.
"If flag football becomes an Olympic sport, more countries will invest in playing that sport," Leech said.American football was included in the 1932 Olympic Games as a demonstration sport. Since then, it hasn't been recognized.
"I think they were impressed by the speed of it," Leech said of other LA28 officials watching the five-on-five football game. "It's position-less football where everyone is a receiver, and everyone is a quarterback. You see the speed of it, and it's entertaining.", which will be held in Alabama from July 7 to July 17. The games feature men and women from teams from countries that include Brazil, France, Germany, Japan, and Mexico.
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