‘Flamin’ Hot’ brings cultura, Latine stories to SXSW

We talk to the film's screenwriter, Linda Yvette Chavez, about what it means to her to have stories like this make it to the big screen.

, including Chavez. She was wrapping up post-production on the first season of her series “Gentefied” when she was introduced to Montañez and his story.

“Hearing the details of [Richard and Judy’s] journey, I kept thinking, ‘Goodness, people have no idea what this Brown man went through to make a damn Cheeto spicy!’ Looking at Richard, I saw my father, my brothers, my cousins — all of the men in my life who had persevered in a country that often rejected them, criminalized them and did whatever they could to make them feel less worthy.” Chavez said. “Who I saw before me was a man just like them who became a hero.

Chavez’ own Latinidad being at the forefront of her writing is what made her perfect for this project. She knows what other Latines want to see on the screen, and that’s themselves and their own unique life experiences. Not as comedic relief or side characters, but as everyday heroes. “I see this film not so much as a film about Cheetos, but as a story of a man who did something epic. A superhero film…I said to myself, ‘I'm writing a superhero film.’ That may not be how anyone else saw it, but that's how I wrote it.”

If you missed the premiere, don’t worry. You can watch “Flamin’ Hot” with a Hulu subscription starting June 9, 2023.

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