Flamin’ Hot review: spicy snack gets a tasty origin story
Flamin' Hot is the story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global phenomenon.Garcia delivers a standout turn as Richard. It helps that he’s not yet a household name, so he isn’t carrying the baggage of any external frames of reference. His earnest and engrossing performance absolutely carries.
Eva Longoria makes an assured big-screen directorial debut. Her seriousness toward the craft is evident in the opening scene, in which she toys with different film speeds as the camera whizzes through a bustling kitchen. Even more impressive is a single-take time lapse sequence set in the factory, with time stamps appearing on the passing machinery, boxes, crates, forklifts, and dumpsters like a meticulously choreographed musical number.
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