Fees combined with price increases are weighing on food delivery orders.
Early rumblings of a potential consumer pullback on delivery are appearing, and the biggest players in the game — whose businesses soared during the pandemic — are getting creative to lure customers as the costs pile up.Domino's Pizza, which has more than 19,500 locations worldwide, sounded the alarm Thursday, saying that its delivery business is shrinking.
"We believe this dynamic will continue to pressure the delivery category in the short term as long as consumers' disposable income remains pressured by macroeconomic factors," he said. In January 2023, 15% of Americans placed food delivery orders at least once a week, down from 18% a year earlier,The decline in delivery may stem from consumers hitting their breaking point on inflation, as delivery fees stack on top of product price hikes."It’s more of a macro issue," CRFA Research analyst Siye Desta tells Axios. "There’s added fees and it costs more for consumers.
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