For its latest fragrance collection, Louis Vuitton commissioned a painting from artist Alex Israel:
Louis Vuitton’s new series of unisex fragrances,, is an olfactory ode to Los Angeles, with scents called Afternoon Swim and California Dream. It’s hardly a surprise, then, that the brand tapped Alex Israel, the multimedia L.A. artist, to help create the collection’s evocative look.
His recurring wave motif, inspired by wet suits as well as the work of Japanese ukiyo-e artist Katsushika Hokusai, is a ruminative yet graphic Pop confection that has translated well into a range of mediums, from sculptural friezes to screen prints to Louis Vuitton purses .
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