Jay’s latest EP, called “Don’t Wait Until I Die,” takes a page from the deep, oily, enveloping scents that have become his signature.
For Jay 305, smelling good is sanctity. A trail of musks, resinous woods and creamy florals follow him around like an orb of protection. But the real flex, the never-ending quest, is to smell unlike anyone else. At Scent Bar DTLA, the niche perfume boutique with locations at The Row, Hollywood and New York City, the South-Central rapper is picking up perfumes and putting them to his nose in short progression, leaving a collection of bulbous and angular bottles in his wake.
We’ve reached the point in our Scent Bar journey where Jay and I are talking a mile a minute, eyes rolling in the back of our heads every time we smell something special, darting from corner to corner. Nothing makes sense and everything is beautiful — flying high on the ecstasy of perfume. I came in with the intention of buying something, and I have Jay smell the perfume I’ve been considering for the last six months five times in a row because I am actually insane.
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