Ford CEO Jim Farley said on Wednesday that price cuts in the electric vehicle market were 'a worrying trend' after the U.S. automaker dropped prices for its Mustang Mach-E in response to a series of reductions by rival Tesla .
Ford Mustang Mach-E is presented at the New York International Auto Show, in Manhattan, New York City, U.S., April 5, 2023. REUTERS/David 'Dee' Delgado/File Photo
Farley compared the price war in the EV market to Henry Ford's series of price cuts for the Model T starting in 1913. But the Ford Chief said the company founder's strategy ultimately put Ford at risk."The resale value for people who bought at higher prices is awful. They never forget," Farley said. Ford will follow Tesla price cuts for models such as the Mustang Mach-E that competes head-on with Tesla's Model Y, he said. "There’s a limit to how far we’ll go.
On other points, Farley said Ford does not plan to drop Apple CarPlay software that allows customers to mirror their smartphone screens in a vehicle's dashboard. General Motors Co recently said it will phase out CarPlay in future models.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Ford CEO says price cutting in EV market 'a worrying trend' - AutoblogCEO Jim Farley said EV price cutting 'is a worrying trend' after Ford dropped Mustang Mach-E prices in response to a series of reductions by rival Tesla.
Les mer »
Ford Pro Commercial Trucks to Make Up for Model e LossesEven as it doubles Lightning production, Ford will not chase volume over profits, CEO Jim Farley says.
Les mer »
Is There a 2025 Ford GT Raptor Off-Road Supercar Coming?Ford CEO Jim Farley started musing to MotorTrend about what a purpose-built, high performance supercar might be like.
Les mer »
Ford Ranger vs. Ford F-150: Which Truck Should You Buy?We break down the differences between the Ford Ranger and F-150 pickup trucks and weigh the pros and cons of each.
Les mer »
Gibson President/CEO James Curleigh Out, Cesar Gueikian Named Interim CEO“We are transitioning to new leadership at a time of strength to ensure the company continues its momentum,” said Gibson board chairman Nat Zilkha.
Les mer »
Ford cutting price of electric Mustang Mach-E by thousands of dollarsFord will lower pricing of the Mach-E by $1,000 to $4,000. The cuts will make the starting price of the vehicle be between $42,995 and $59,995.
Les mer »