Ford dealers have until December 2 to decide which tier they wanted to join an EV certification tier, the new regime commencing January 1, 2024.
the automaker"indicated that he would lose 2 percentage points of guaranteed margin over the first two years of the program unless he meets certain requirements. [The dealer] said Farley has stressed that margins will decline and that Ford dealers should sell customers subscription services to compensate."
Ford says it worked with dealers to develop the tiers, and apparently Ford created the lower Certified tier based on the feedback from those discussions. Nevertheless, now that the dealers have put the up-front sums in money and time against the potential returns, and had time to digest the results, a lot of brows are being furrowed. One grievance is the 25-unit cap for the Certified tier, some dealers saying their state franchise laws forbid such limitations. Other dealers say the EV vs.
Ford believes the Model E program is legal as drafted, but the diplomacy tours have begun. Various dealer associations have asked Ford for meetings either locally or in Detroit; Ford's sending a delegation to Mississippi to meet with that state's Motor Vehicle Commission later this month.
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