Ford is assisting dealerships to provide more mobile service options for customers.
Ford is working with dealerships to enhance mobile service options for more customers — giving them access to free vehicle pickup and delivery as well as providing on-site repairs that competing companies like Tesla offer.A Ford owner getting service at home — and looking ecstatic to not need to drive to the dealership they probably hate.to save customers a trip to their dealership for things like oil changes and recall repairs.
Mobile services from Ford won’t operate from a central location, though. It will still be up to dealerships to offer remote services and to choose what services to provide at a customer’s home or business. Ford is, however, lending dealers a hand to get the services up and running. “We’ve been working with multiple teams at Ford to offer our customers more ways to personalize vehicle service,” stated Ford National Dealer Council chairman and dealership owner Tim Hovik in a press release.
Historically, dealership models have fragmented the vehicle purchasing and service experience for customers, which can leave the impression — good or bad — on the manufacturer instead of the dealer. The FordPass app lets you book appointments, but I personally couldn’t find any dealership that provided mobile service options yet.Some companies like Tesla, however, continue to disrupt dealership models. By eschewing dealerships, Tesla controls the purchasing and service experiences for its cars entirely in-house.
In practice, Ford’s online and mobile service offerings still live and die by the dealership though. FordPass, the automaker’s sort of catch-all smartphone app, lets customers do things like remotely see their car’s status, get support and recommendations, and book service appointments.
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