Ford is planning to pay its dealers a flat $15,000 fee for every sale of the Mustang GTD, possibly to discourage markups. This approach is similar to how the company handled the sale of the Ford GT. The high-priced sports car is expected to be a target for markups, and Ford is hoping to treat its sale and delivery in a unique way.
The move could be an indication that Ford is hoping to discourage markups. At the same time, the car is getting an invoice price that matches MSRP. The company says that the same process was implemented with the Ford GT. A new report claims that Ford is going to pay its dealers a flat $15,000 fee every time they sell a Mustang GTD. The $300,000+ uber-Stang is sure to be a target for markups and this could be a response to that.
Part of that might be due to Ford charging dealers MSRP instead of giving them a discount or invoice price on the car. In addition, Ford tells dealers that it's aiming to create a convenient, seamless, and customized experience for both customers and dealerships. That sounds a lot like the Ford GT sales experience and according to the report, the automaker confirms that to dealers. If Ford is hoping to deter markups, $15k might not be enough to do it.
Ford Mustang GTD Dealers Flat Fee Markups Sales Approach Concierge Service
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