Fast-fashion label Forever 21 is opening its first physical store this month in China under a partnership with Lasonic, as it tries to woo the nation’s consumers for the third time.
After the acquisition, ABG signed a licensing agreement with Lasonic Electric Xusheng Co. Ltd. and its subsidiary, Xusheng Electrical Co. Ltd., to manage Forever 21’s operation within the Chinese market. Lasonic at the time revealed plans to reenter major e-commerce platforms and open physical stores across major cities in China.
The Forever 21 brand is now available on online marketplaces like Tmall, VIPshop and Pinduoduo, as Lasonic promised. The bestselling item on Tmall so far is a pair of straight jeans, with six being sold.
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