Forever 21 Inc.’s new owners plan to keep most of the chain’s U.S. stores open under a new CEO when it emerges from bankruptcy.
Forever 21 Inc.’s new owners plan to keep most of the fast-fashion chain’s U.S. stores open under a new chief executive in the coming weeks when the company emerges from bankruptcy.
The company is planning to launch or expand wholesale lines in jewelry, footwear and handbags, Salter said. It’s also planning to expand the Riley Rose beauty brand. Salter envisions “multiple” collaborations with other brands, both his own and outside ABG.“You could do a Juicy collab with Forever 21 in five minutes — it’s a perfect match. You could do Marilyn Monroe with Forever 21, you could do Elvis Presley with Forever 21,” Salter said, referring to other ABG brands.
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