Forget Dow 30K. It’s Already Hit 40K on License Plates

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Forget Dow 30K. It’s Already Hit 40K on License Plates
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When the Dow index hits milestones, these bulls set new targets—on their license plates

A 10,000-point rise for the Dow Jones Industrial Average isn’t what it used to be.

Just ask Richard Flasck. The former stockbroker at Merrill Lynch gets new vanity license plates in Ohio every time the index doubles. He got his first Dow plate, “DJ 5000,” in 1990, when the index traded at about 2500. He upgraded to “DJ 9000” in 1995 when...

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