Yaccarino also unveiled a new sales leadership team, including former NBCUniversal and Dow Jones executives.
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But he is far from the only notable new hire. Yaccarino also hired her former NBCUniversal colleague Carrie Stimmel to serve as its global agency leader, and to oversee sales operations and strategy. Stimmel had been chief growth officer for NBCU’s Olympics ad business. And Monique Pintarelli, who had been the president of the programmatic advertising platform Teads, will join X/Twitter as head of the Americas, overseeing sales for the U.S., Canada, and Latin America. Rob Hayes, the chief business officer for Dow Jones, will become lead for revenue operations.
Yaccarino is also doing a “complete leadership restructure” in its IT, legal, finance and operations departments, the company says. “We’ll keep strengthening our structure to mirror the needs of our users and customers,” Yaccarino wrote in a memo to staff at the company Thursday. “I want to thank everyone for your hard work. Our progress is being felt and our momentum is building.”
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