While the Certificate doesn’t hold the status of an obligatory legal document, the ARPP would be able to withdraw if from non-complying influencers.
Amid the current pressure on so-called “finlfluencers,” promoting investment products in their blogs, France makes a step toward outright licensing them. The country introduces a non-obligatory Responsible Influence Certificate.on Sept. 7, two French regulatory agencies, the Autorité des Marchés Financiers and the Autorité de Régulation Professionnelle de la Publicité have jointly set up a training module for influencers in the financial sector.
The"Responsible Influence Certificate" has existed since 2021, when it was first time introduced by the ARPP. Over 1,000 French influencers have obtained it. Now the Certificate will have a special course for financial influencers, advertising equities, bonds, ETFs, funds, derivatives and other investment products, including even wine. Crypto-assets are also mentioned in the announcement.
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