French supermarket chain Carrefour added labels to products that have shrunk in size but cost more, putting pressure on suppliers that have increased prices.
The move was taken as brands are soon to negotiate their place with certain retailers, Reuters said.
Carrefour announced a new strategic plan to tackle the current macroeconomic, geopolitical and climate challenges in November 2022, which is based around the idea of making its products accessible to its customer base.s, Edgar Dworsky, founder of Mouse Print, a website that tracks instances of shrinkflation in groceries, told CNBC in April. But these changes don't tend to be announced by manufacturers, making it difficult for consumers to notice the changes, he said.
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