French TV Group Newen Plans English-Language Push, Hires Former BBC Studios Exec for U.K. and North America Sales

Its distribution arm Newen Connect names Phil Sequeira senior vp, distribution.

Versaillesexecutive Phil Sequeira to head up its burgeoning sales operations across the U.K. and North America as senior vp, distribution amid a planned push by the firm into English-language content.

“The appointment underpins Newen’s growth ambitions, which sees the European distributor place a dedicated focus in English-language markets,” the company said on Monday. Reporting to Newen Connect’s executive vp distribution Leona Connell, Sequeira will be responsible for “designing and implementing sales strategies for the U.K. and North America to help drive sales of new titles, as well as Newen Connect’s current cross-genre catalogue of over 6,000 hours.” He will also “explore and manage co-production opportunities” with broadcasters and platforms and “look for further growth opportunities with existing and new market entrants.

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