'It's not violent, political or sexual in nature — but it was deemed 'too graphic.'' — fridababy
in the middle of the night. It's not an ad full of beautiful slow-motion smiles between mom and baby, and her little one isn't swaddled and sleeping blissfully — no, her baby is wailing, as babies do, and she's doing her best to hurry up in the bathroom, but using the toilet after giving birth is a literal hellstorm.support, so they can be more prepared for what's to come
and how they'll have to recover after having a baby. But the same can't be said for many other brands and companies that continue to view postpartum care as a taboo subject, breastfeeding in public as an act of nudity, and women's struggles after giving birth as issues that are better left behind closed doors.
Frida Mom is doing its darndest to try to help new moms, but there's only so much that can be done, especially when a major network like ABC refuses to air its eye-opening and relatable ad during a heavily viewed award show like the Oscars. "It's not violent, political or sexual in nature — but it was deemed 'too graphic with partial nudity and product demonstration,' and that's not even the most outrageous part," reads an email sent by Frida Mom's PR.
And this isn't the first time that Frida has had to jump through hoops to advertise to their target audiences. In 2018, the brand's billboards to promote its
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