As the restaurant industry continues to struggle in the pandemic, a surprising ally has emerged: the weekend brunch crowd showing up on weekday. “Since work lunches are a thing of the past, why not ease into the weekend with a brunch?”
Before the pandemic, Caroline Casey, 45, a Minneapolis-based consultant says her work responsibilities sometimes bled into her weekends. But since she stopped working in an office, Casey’s workday has morphed into a 24/7 schedule, with clients in different cities and time zones. As she sees it, part of the unofficial compensation package for that lifestyle should be a chance to cut out a little early on a Friday and grab a Mimosa and some food.
“I want ‘I am having a beer at 11 a.m. on Friday’ to be the gesture of luxury that those of us without subsidized health care get for our precarity,” says Casey.
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