Anine Bing has become the go-to brand among the fashion set. Learn more about how the founder launched her brand in 2012 out of her garage, and became a global powerhouse.
Photo Courtesy of Anine Bing
Bing continues: “Through my blog and then my Instagram posts, I recognized the power of women wanting the items I was wearing and posting about. I think I saw the opportunity in starting my own brand in 2012 thanks to that.” The company was originally funded by Bing, who now serves as founder and chief creative officer, and her husband Nicolai Nielsen, who is founder and chief executive officer.
Another key that Bing attributes to the brand’s success is the fact that it launched with a very curated collection of essentials. “We launched with very few products at first, with about 10 to 12 pieces. I always loved denim and effortless vintage T-shirts and leather jackets, so those were included.”
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