.ladygaga's “Bloody Mary” leaps into the top 40 of the Dec. 17-dated Billboard Global Excl. U.S. chart on the heels of a swirl of TikTok activity surrounding the popularity for the Addams Family spin-off series 'Wednesday.'
premiered on Nov. 23, and its spin-off effect on “Mary” was almost immediate. In the week of Nov. 25-Dec. 1, the gothic pop track rocketed by 509% in official on-demand global streams and 1,133% in sales, according to Luminate. The following frame, the tracking week ending Dec. 8, which informs the current charts, it shot up another 144% and 201%, respectively.
Not only has “Mary” risen in total streams in the last two weeks, its international profile has widened. The song’s international streaming count has risen by 537% and 144% in the last two weeks, compared to its still-more-than-robust 412% and 140% bumps in the U.S. Of its global total, the domestic share quickly cut from 22% to 18%, while its international share spiked from 78% to 82%.Wednesday.
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