BMW design expert and author Steve Saxty gives insight into eight features that make a BMW a BMW
What I like about BMW is that there’s often a story and even a bit of romance about even the smallest detail,” says Steve Saxty, automotive design engineer turned author. “It’s far from being the typically cold German company people might imagine it to be.” Through a selection of design details associated with the brand, Saxty hopes to persuade me of that.
For example, the current 4 Series coupé doesn’t feature the Hofmeister kink. “As Adrian van Hooydonk, BMW’s design chief, once said to me: ‘BMW is happy to rekindle the past but does not worship the flames.’” BMW roundel “For BMW people, the badge and its deployment can be a conversation that lasts for hours. “It’s always applied to the centre of the bonnet but, on three models – the original CSL, last year’s limited-run 3.
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BMW's Vision Neue Klasse X concept gives us a peek at BMW's future SUVTim Stevens is a veteran editor, analyst, and expert in the tech and automotive industries. He helmed CNET's automotive coverage for nine years and acted as Vice President of Content. Prior to that, Tim served as Editor-in-Chief of this very website and even led a previous life as an enterprise software architect.
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