The Museum of Failure has curated a selection of the biggest swings-and-misses in the food and beverage industry.
"What I really appreciate with the food and beverage industry is that they have this sort of evolutionary approach," West says. "They test a bunch of different things and see what sticks."
At the turn of the century, Heinz decided that it needed to shake things up. The condiment company decided to innovate by turning its ketchup purple, green and several shades in between. The brightly colored ketchup wasThough the product was The problem? No one really liked it. Franchisees found it difficult to make because it required new sauce, buns and seasoning, which threw a wrench into their operations. Customers, meanwhile, thought it was overpriced. It was removed from menus in 2000.Robyn Beck | Afp | Getty Images
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