A drumbeat of resale launches in-store at Frye, Badgley Mischka and Clare V.
As resale continues to conquer consumer hearts and wallets, brands continue to pivot into the space bringing “aspirational” customers into the fold who may have been “out of reach,” in the words of Kay Vosburgh-LeGrand, vice president of licensing at Badgley Mischka.
For its upcoming May resale launch, Badgley Mischka hopes to have 50 or more products — spanning apparel, shoes and— for sale online. Sellers will also receive a gift card for 100 percent of the selling price to use on the brand’s website. “Badgley Mischka is a brand known for style and quality. Our timeless pieces are passed down from mother to daughter and friend to friend,” Vosburgh-LeGrand said. “This new program with Recurate allows Badgley Mischka customers to refresh their closets and be inspired to purchase new Badgley Mischka products, as well as to buy beautiful, gently or never-worn styles at deeply reduced prices.”
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