The children's line features bright colors and bold prints and is geared to boys and girls six months to 18 years.
Wade, the retired basketball star and businessman, added, “We’ve been fans of Janie and Jack for years and are so excited to have partnered with them on this collection. The colors and patterns seen throughout bring on a certain kind of joy and perfectly embody our very own Kaavia James. It was a true collaboration where our vision as parents of a three-year-old has been brought to life.”
According to Union-Wade, she and Wade started with a vision board that expressed what they were thinking. “We were taking from her [Kaavia] life, her interests, her friendships, the joys that she has and things that she’s into it. What does it mean to be a young Black girl in the world where everything is a possibility? We wanted to create this joy and magic that includes everyone.
She said Kaavia’s best friend is Crosby Sparrow, the son of actress Nicole Lyn and entrepreneur Chad Easterling, and they have a BFF collection for Janie and Jack. Both Kaavia and Sparrow are featured in the ad campaign.“They love to match. They like when they have similar things on,” she said. “Zaya is all about fashion, and using fashion to express herself. As a member of the LGBTQIA community, she’s all about expression, and now that she’s in high school, she’s finding herself and experimenting with different fashion. When she expresses an interest in having her own [fashion line], we will run with that,” Union-Wade said. “She is a muse for a number of different designers. She’s a fashion darling.
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