These three new sneakers are destined to sell out
). Bringing New Balance back into the fold for a second capsule was a "no-brainer" for both teams. "A Ganni girl would often have New Balance as their footwear of choice, so it only made sense for the stars to align on another project," said Lauren Fitzsimmons, New Balance marketing manager for Europe and North America.
That's not just a press release talking: At the show, some Ganni girls viewed the new collaboration while wearing the old one, while others wore pairs of New Balance 550s or 2002Rs. The second capsule loses none of the sporty details, but dials up the color palette by several neon degrees. "The most noticeable detail is very much the color story, which ties in directly with Ganni’s seasonal collection and really adds a unique stamp to a New Balance aesthetic," Fitzsimmons said.Both teams make creating a co-branded sneaker sound more like a low-stakes, high energy jam session between friends than a months-long corporate project.
"[I] have to admit, I have been nervous as I feel we have to live up to the reception of the first one," Reffstrup said. The designer can feel reassured by the initial response. Before the new collection stepped out on to today's runway, I noticed a number of guests wearing early-access sneakers with their throughout fashion week. I couldn't blame them; these pairs are comfortable enough to wear running and sleek enough to wear through the entirety of fashion month.
Excitement is even more palpable online. As one of several TikTok users who clocked the collaboration in aGanni x New Balance 1906R Sneaker
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