New from GartnerMKTG: Gartner reveals its top five marketing and advertising predictions for 2023 & beyond. Read more here. CMO MarketingTips
and AI breakthroughs are driving marketing teams to rely more heavily on AI and machine learning to optimize campaign performance and lower costs.
By 2024, 70% of brands will redeploy at least 10% of their media budget to product placement in entertainment content. One-in-three businesses without a loyalty program today will establish one by 2027 to shore up first-party data collection and retain high-priority customers. By 2025, organizations that use AI across the marketing function will shift 75% of their staff’s operations from production to more strategic activities.
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