Meanwhile, one-third of dog parents across generations said they would never date someone who doesn’t like pets.
"Today’s pets are increasingly living the high life, more akin to humans themselves than the four-legged animals of yesteryear," the company said in a statement about the findings. "From organic diets to premium grooming, pet parents - Gen Z in particular - are matching their furry companion’s quality of life with that of their own.
"However, younger pet parents overall are less budget-conscious, and willing to spend premiums in areas like grooming materials and services, fashion and accessories, and pet insurance," Wag! noted, adding that Gen Z typically makes less money compared to their older generations. Some 58% of dog parents said car rides are their favorite activity to do with their pets outside the home.
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