The former K-Pop idol is bringing his new soju stateside, as Korea's national liquor continues to gain popularity in the country.
"[Korea] began to export many bottles of their industrial soju to other countries, thanks to Hallyu. People watched the drama, and in the drama people enjoy soju and so they became really popular," said Park, who is author of the book,Park said Korea started mass-producing the liquor in earnest after Japanese occupation ended in the country in 1945. War-torn Korea was so impoverished that it banned the use of rice — the primary ingredient — to make soju.
"They developed these huge factories where they make very strong spirit — 95% of [it was] ethanol. And then they mix it with water to dilute it," Park said. It's a marked difference from how traditional soju was made, using a method of distillation that took hold in Korea about a century ago. The process was slower, lengthier, leading to a product that is smoother and higher in alcohol content — all by using the simplest ingredients.Jay Park breaks out with a surprise performance.Jay Park's Won Soju isn't the only brand that hearkens back to the traditional way of production.
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