Germany, Europe's largest auto market, saw plugin electric vehicles take 24.3% share in April 2022, up from 22.1% YoY.
, and Renault Zoe, both dropped to around a third of their Nov-Jan volumes. This is likely to be a regional allocation decision, perhaps with some waning of German demand, rather than any indication of a significant ramp down in production.still in the lead:
What’s notable, however, is that Volkswagen Group’s share of the German BEV market has dropped from over 26% in the final quarter of 2021, to just under 20% in the most recent trailing quarter. Meanwhile, over the same period,Volkswagen Group’s trajectory may partly result from a self-registration push before the end of 2021, to meet emissions targets , and now compounded by the supply chain issues noted above.
The broader issue, both for plugins and autos more generally , is the combination of supply material cost increases and supply availability constraints, energy input cost increases and constraints, and the resulting economic impacts, both on supply and consumer demand. The early indicators of economic and industrial activity, and sentiment, that I linked to above, do not bode well for the German auto industry . Plugins will likely continue to increase their market share this year, but against the background of reduced overall auto market volumes, and reduced general industrial and economic activity.
What are your thoughts on the outlook for the Germany auto industry? Please jump in to the discussion in the comments below.
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