Rudy Giuliani unveiled on 'The Masked Singer,' prompting one judge to walk off
Still, the goofy costumes and performances means that it can work as family-friendly TV; or as executives refer to it, a “four quadrant show,” because it can appeal to men, women, young viewers and older viewers.
“I’m sure there’s a world where people may tune in because of the controversy, but it can ultimately create a backlash if they kind of compromise a viewer’s trust,” said Tom Nunan, former president of NBC Studios and UPN. “When you pull a stunt like that, you might end up alienating whole sections of those quadrants.
Of course, Rushfield added, it’s possible that Fox probably assumes that any criticism won’t matter in the long run. “We’ve seen time and time again that with a lot of these types of things that people who would be inclined to actually boycott something and move away from it are a tiny number of people mostly active on Twitter — and within three hours, they’ve moved on to the next thing,” he said.
Former press secretary Anthony Scaramucci also appeared on “Celebrity Big Brother.” Last year, senior adviser Kellyanne Conway
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