Global advertising spending is expected to reach $874.5 billion in 2023, 5.9% higher than the year before
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https://www.wsj.com/articles/global-advertising-forecast-to-speed-up-after-a-slower-start-in-2023-45b8953c GroupM expects ad spending to grow 5.9% this year to $874.5 billion, excluding U.S. political advertisingOut-of-home advertising, which includes outdoor signs and such as billboards, is expected to grow 38.7% in 2023, according to a new forecast.
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