The outrageously long lines that can form outside of Glossier’s brick-and-mortar storefronts might finally have a chance at getting shorter.
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It’s a notable decision for the company and founder Emily Weiss, who have become known for their wildly successful direct-to-consumer sales strategy. But after close to a decade of relying basically exclusively on social media marketing , they’ve decided to bring their products to the shelves of the biggest beauty retailer in the world.
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