Priced between 15 and 130 pounds, the range of slogan T-shirts, sweaters, outerwear, and accessories was inspired by the retailer’s global community.
but the scope of that same offer was much smaller.
“To be honest, we wanted to do our own line right from the start but we got sidetracked by running a retail store. But now we finally have the infrastructure that can give Kyle and me the time to be able to work on it. We were both designers before we opened Goodhood so it’s a natural thing for us to do,” she explained.
The first batch of the in-house line will be sold in-store and online, which now generates over 65 percent of the retailer’s total revenue. The plan ahead is to wholesale the collection to more retailers worldwide, and use the line as a vehicle to collaborate with artists and designers.“With online, we are going to expand into new territories, including the U.S. and a couple of key European territories. We will also start with one store overseas and then we’ll add a few stores around the world.
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