Sixty-seven percent of NASCAR fans in the study conducted prior to the start of this season identified Goodyear as the league’s official tire, two percentage points ahead of the Coca-Cola-NASCAR partnership, the 2nd-most recognized sponsorship in sports.
Sixty-seven percent of NASCAR fans in the study conducted prior to the start of this season correctly identified Goodyear as the league’s official tire, two percentage points ahead of the Coca-Cola-NASCAR partnership, the second-most recognized sponsorship in sports.
Both deals passed last year’s pole-sitter — the NFL-Bud Light partnership — even though the 62% of football fans who correctly identified the relationship this year was two percentage points more than in the 2022 study. Bud Light has been the league’s official beer since 2011, and served in that capacity from 1988 through 2001.Get the best in local business news sent straight to your inbox with the Cleveland Business Journal.
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