Google and Facebook’s traditional dominance in digital advertising is facing a growing challenge from Amazon, TikTok and streaming services, new research says.
The traditional dominance of Google and Facebook in digital advertising is facing a growing challenge from Amazon.com Inc., TikTok and streaming services, new research says.
Additionally, Meta recently started testing three new advertising types for Instagram, along with two new advertising types on Facebook focused on the Reels format. Even in an uncertain macro environment, Amazon’s advertising business has been cited as one of the company’s key strengths by analysts. Amazon’s stock was down 0.2% on Wednesday.Also see: So you want to make money selling things on TikTok? Do this, internal memos say.
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